Careers

Position: Marketing Manager

Location: Scottsdale AZ 
Working Hours: 8-5 Monday-Friday, Flexible 
Reporting To: VP of Sales 

The Marketing Manager is responsible for driving the success of AlertGPS products, services
and brand promise in the marketplace

  • Establish effective working relationships with sales and agency to ensure that our products and
    services are implemented through sales enablement and marketing demand generation programs
  • Oversee marketing strategies to meet organizational objectives
  • Demonstrate effective management of the marketing, advertising and promotional activities of the
    organization. 
  • Execute online and offline marketing initiatives, integrating online and new media, email, print, direct
    mail, social media, company websites, SEM/SEO strategy development, brand awareness and drip marketing initiatives. 
  • Must have the ability to understand and optimize how these channels work together. 

Marketing

  • Articulate product and service offerings, key benefits and messages for use by Sales
  • Work with Sales to cultivate reference accounts for products and services; identify client success
    stories and create appropriate case studies and collateral 
  • Create compelling marketing campaigns using strategies to showcase our abilities to produce results
    (leads) 
  • Drive campaign management for potential clients across multiple channels 
  • Create content for corporate marketing and sales collateral, including white papers, e booklets and
    other material for website/blog/social media and other initiatives
  • Provide assistance on press releases, contributed articles, presentations, events, and conferences 
  • Internal reporting and other duties as assigned

Lead Generation and Sales Enablement

  • Creative, effective and compelling positioning, messaging and sales tools
  • Stay abreast of market trends to drive topics for client webinar and whitepaper strategies
  • Create sales-ready tools, including market-facing presentation content to be used by Sales to highlight
    benefits of our services to our clients. 
  • Execute marketing campaigns and analyze performance that leverage behavioral interest profiling to
    drive new client acquisition and sales revenue. 

Project Management

  • Responsible for all aspects of projects, including: meeting deadlines, time management, contingency
    planning, approval channels and procedures, budgeting, campaign analysis, and tracking / monitoring
    procedures 
  • Establish and articulate project scope, strategy and objectives to internal clients, and key leadership 
  • Manage creative production of online and offline marketing assets, graphic design, video production
    and web development, from the initial concept to finished product and execution

Market Research and Competitive Intelligence

  • Understand the products and service offering and approach of key competitors; communicate
    products and services differentiation to Sales and provides input to senior leadership.
  • Conduct marketing surveys on current and new service concepts

Required Skills / Special Qualifications 

  • Creative thinker, excellent listener and communicator 
  • 3+ years of professional marketing experience or Prior experience working with marketing 
  • Skilled in marketing with ability to craft integrated marketing strategies across all channels and touch
    points, including website, print communications, online communications 
  • Intuitive, Proactive, Collaborative, Leader, Driver, Creative Problem Solver, Analytical, Versatile, and
    “Thrives Under Pressure” are words that describe you 
  • Strong communication and presentation skills 
  • Ability to manage multiple projects with varying priority at one time –to deliver results on time and
    under budget. 
  • Experience working closely with a sales organization with a strong affinity for sales team success. 
  •  Experienced with ZOHO or similar CRM, Netsuite, Silverpop, xmPie, web conferencing tools, MS
    Project; expert-level proficiency with Microsoft Word, PowerPoint, and Excel 
  • Bachelor’s degree or equivalent professional experience

Other:

Travel: 10-15%

Based in Scottsdale Office

Email Resume to Audrey@alertgps.com